Rabble-Rouser: Nowhere to Hide
"How do you manage when you can't have secrets? The answer may be, paradoxically, to revel in openness."
"eBags's customers may trash a given product, but the fact that the site doesn't take down those postings gives it a reputation for fairness and honesty -- and makes the products that have earned rave reviews seem far more attractive than if they'd simply received fawning write-ups from the eBags staff."

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